Robosen combines their knowledge of robotics with the desire to have fun. They started with their creations, such as the K1 scout and the transforming T9-E Planetary Rover, before they hit it big when they partnered with Hasbro to create the world's first auto-transforming Optimus Prime. It was the perfect combination of robotics and nostalgia, leading to another upcoming licenced release with the robotic Buzz Lightyear.